The chemists opposite my bedroom window woke me up today. This is one of their occasional "advertising" blitzes. Music blares out, shop assistants shout things from loudspeakers, there are balloons for kids and doctors taking OAP's blood pressure for free. It really is an appalling racket, and it can last for days. I quickly worked up the courage to pop in on my way to the gym and give them a few choice words (I have been known to unplug their loudspeakers in the past - the silence lasted less than a minute, but made me feel better). However, on arrival, I saw an increasing long queue forming outside [see photo], drawn by the noise, colours and, presumably, free gifts and discount purchases. I decided my planned protest wouldn't go down too well. This is a classic example of what the Chinese call "hot busy". Shops blast out music or recorded slogans to draw in customers. Many shops place a worker on a box outside their shop just clapping thier hands to make noise. And incredibly, and sadly, it seems to work. My Chinese friends say they love the excitement and thrill of shopping amid a barrage of noise. I'd prefer "cold lazy" to "hot busy", but what can you do?
28/8/2010 07:47:22 pm
Why not ask iof they can solve all your medical problems...then the noise will be worthwhile !!
1/9/2010 10:28:15 am
Hang on, hang on, hang on a minute. You recently told me that you were a much calmer person in China, let things wash over you! You're a closet activist．I'd love to see you unplug those speakers again, and I want photographic evidence!
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Paul Hider lives and works in Kunming (SW China) and regularly updates this blog about his life there.
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